Compare2

With a click of a button your prospective customers can evaluate your product relative to your competition. Compare2 gives your leads the opportunity to discover why your product is superior while it provides you with customer data not obtainable by any other means. To see what you and your customer gain from using Compare2, read on.

What do your prospective customers gain?

• They evaluate your product relative to the competition using criteria they think are important
• They explore the sensitivity of their evaluation to changes in their knowledge and criteria importance
• They compare their evaluation to those of others prospective customers
• They compare what they think is important to what others think is important

What do you gain?

• A show of confidence in your offering by inviting prospective customers to compare it to the competition
• Data about what criteria your customers think is important in making a decision
• Data about how satisfied your customers are with your offering relative to your competition
• Customer suggestions about what is missing from your evaluation

How Compare2 works

Setup

1. You fill in the Compare2 design form. It includes the name of your product or service, the names of your competition (up to six) and the criteria your customers use when making a purchase decision.
2. You commit to a license plan.
3. We review your Compare2 information and, if needed, suggest improvements.
4. We post your content in Compare2 for you to test
5. You approve the content.
6. We supply you with a button to add to your web pages (or a URL if you want to make up your own button).
7. You add the button to your web site where ever you want and however many times you want.

Use

1. Your Prospective Customers (YPCs) click the button
2. An Internet Explorer browser page opens with your evaluation in Compare2
3. YPCs choose which competitor to evaluate relative to you (they can evaluate one or evaluate them all, one at a time). They:
   • Drag and drop to enter their criteria rank
   • Drag and drop dots to enter their comparison evaluations
   • Type (optional) their rationale
   • Type (optional) ideas for other criteria
4. We collect data on our server
   1. YPC optionally asks for comparison to others and We display this infomation.
   2. YPC optionally requests report and gets one in html format

Reporting

5. We generate monthly report and send it to you. It includes
   1. Number of prospective customers who evaluated your product relative to each competitor
   2. Importance statistics (all or last 50, whichever is higher)
   3. Evaluation statistics (All or last 50, whichever is higher)

See Compare2 in Action

To see Compare2 in action, first visit two sandbox sites we have set up with sample problems:

• Portfolio management
• Software comparison

Then compare Ben & Jerry's ice cream to others, compare Accord to two other methods or compare Aras, a leading PLM system, to its competition.

Learn More

• Accord™ Quick Tour
• Accord FAQ
• Underlying Technology
• Why Robust Decisions
• Webinar Signup

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